About

HISTORY

We started in a wash room and conquered the world. And in-between, we have scored big and also, sometimes, struggled to reach our goals. We have done our best for the best. We have improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

THE EARLY YEARS

Every great story has a beginning. This one started in a small town in Bavaria, Germany. After first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. GOLD medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones – and only the start of our story.

FIRST GOLD MEDALS

  • The young Adi Dassler in his shoe factory
  • To bring his understanding for athletes to perfection, Adi Dassler traveled a lot - to meet athletes in their familiar environment and to gather their feedback.
  • Adi Dassler earned the athletes trust by listening to them. Lina Radke won a Gold medal wearing Adi Dassler's shoes already in 1928 at the Olympic Games in Amsterdam.
  • Jesse Owens was another athlete winning Gold in Adi Dassler's shoes in 1936.
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The young Adi Dassler in his shoe factory

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FOUNDING FATHER

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered a shoethat included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle …

A MIRACLE IN BERN

Who would have thought that screw-in-studs on lightweight football boots would help write history? When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they won so much morethan just a trophy. Their unbelievable victory would be heard around the world for decades to come. And it made adidas and its founder a household name on football pitches everywhere.

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